A world-class game attraction, in the heart of Malmö
In recent years, work has been underway to explore the idea of creating a world-class game focused attraction in Malmö, to complement the rapidly expanding gaming industry in Malmö.
After two previous feasibility studies, Malmö city and stakeholders such as Atrium-Ljungberg, Skanska and Massive Entertainment decided to proceed with an in-depth feasibility study to build on the Nordic Game Experience concept. As the regional organization for game development, Game Habitat took ownership of the process. This would result in a concept description and a business concept based on the concept.
Based on this, the concept The Game Malmö was created, which is presented partly as a visionary, visual presentation with sketches, partly an operating budget and partly this report as is a summary of the work and a description of the process.
The Game Malmö is specified as a meeting place and an experience center for the gaming world’s users, producers, and stakeholders.